Porsche Panamera: Family

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Released:	October 2009
Advertiser:	PORSCHE
Brand name:	Porsche Panamera
Agency:	CRAMER-KRASSELT
Country:	USA
Tags:	CARS

Credits:

Porsche Cars North America and Cramer-Krasselt/Chicago have launched the integrated effort for Porsche’s first four-seat sports car – the Panamera. To distinguish the Panamera from the competition and appeal to Porsche enthusiasts as well as potential newcomers, C-K and Porsche leveraged one of the brand’s most valuable assets—its heritage and history—to welcome the Panamera to the family and reinforce the Porsche portfolio. The effort is part of the fully integrated “Welcome to the Family” launch campaign including television (please see the :60 spot attached), print, a new website ( www.porscheusa.com/family ), mobile, direct mail, dealer materials, online ads and website takeovers, as well as an IFC documentary.


Advertised brand: Porsche Cars North America
Advert title(s): Family Tree
Translation of headline to English: Family Tree
Advertising Agency (Name, City, Country): Cramer-Krasselt, Chicago, U.S.A.
Agency website: http://www.c-k.com
Chief Creative Officer: Marshall Ross

Ass. Creative Director/Copywriter: Rick Hamann

Art Director: Matt Spett; Luke Partridge
Copywriter: Gary Doyle
Production Co: @RadicalMedia
Director: Jeff Zwart
Published/Released (Month, Year): October, 2009