The idea is to place shiny utensils around sharp bends in parking spaces of commercial complexes, hotels and housing apartments. In place of the usual convex mirrors, these utensils act as an interesting reminder that Pril cleans the best.
Product : Pril
Agency : TBWA\Delhi
Anirban Sen (Executive Creative Director)
Tulika Seth (Art Director)
Tulika Seth (Copywriter)
Country : India
The TV Commercial titled Squeaky Clean was done by Tbwa\india advertising agency for product: Pril Dishwashing Detergent (brand: Pril) in India. It was released in the Oct 2007.