Rodney District Council (Road Safety): Haunting Girl

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Released:	November 2008
Advertiser:	Rodney District Council
Brand name:	PUBLIC ROAD SAFETY
Agency:	COLENSO BBDO
Country:	New Zealand
Category:	Public health & safety
Tags:	Creative outdoor Social Advertising ambient Best of the month Creativity

Credits:

Speed around schools has always been a huge issue in the Rodney district. So to get people to slow down Colenso BBDO, Auckland created a poignant campaign that would get people thinking
about how it would feel to kill a child. To launch the campaign they plastered the whole district with images of a haunting little girl. For two weeks people saw the mysterious girl on walls, poles, around schools, shopping malls, parks, road sides, etc. Then during week three of the campaign we placed a sticker over the girl revealing the line, "The kids you kill never leave you".

Product: Road Safety
Agency: Colenso BBDO, Auckland
Art Director / Copywriter: Rebecca Johnson-Pond
Art Director / Copywriter: Kimberley Ragan
Photographer: Mat Baker
Designer: Brent Courtney
Executive Creative Director: Nick Worthington
Agency Producer: Paul Courtney
Country: New Zealand
Account Director: Scott Coldham
Senior Account Manager: Janelle Van Wonderen
DOP/photographer: Phil Newman, Gemma Heyes
Editor: Aliesha Staples