Advertising campaign "Tourism Queensland (Flasher)"
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Tourism Queensland: Flasher (case study)
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| Released: | August 2008 |
| Advertiser: | QUEENSLAND TOURISM  |
| Agency: | cumminsnitro |
| Country: | AUSTRALIA |
| Category: |
Transport, travel & tourism
|
| Tags: |
Sales promotion
Case study
|
Credits:
The objective: To make Queensland the number one choice for a winter holiday.
To remind the Sydney and Melbourne markets than, evein in winter (it's winter now in Australia), the weather's warm enough to enjoy Queensland's beaches
24 flashers were deployed throughout high traffic areas in chilly Sydney and Melbourne to promote sunny Queensland as a holiday destination this winter.
Advertiser: Tourism Queensland
Agency: CumminsNitro Brisbane
Executive Creative Director: Nancy Hartley
Creative Director: James Burchill
Copywriter: Trent Hendrick
Art Director: Ralphie Barnett