| Examples: RAY-BAN, RAY-BAN SUNGLASSES, USA, Cutwater |
Advertising campaign "Ray-Ban Sunglasses (Never hide)"
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Campaign "Ray-Ban Sunglasses (Never hide)" →
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Ray Ban: 100 people per minute freestyle
Stills from video click to enlarge
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| Released: | July 2009 |
| Advertiser: | RAY-BAN  |
| Brand name: | RAY-BAN SUNGLASSES |
| Agency: | Cutwater |
| Country: | USA |
| Category: |
Personal effects - including perfumes, tobacco & luxury items
|
| Tags: |
Sunglasses
|
Credits:
Ray-Ban: Never Hide Booth
Agency: Cutwater
Agency Producer: Mai Huynh
Creative Director: Travis Britton; Chuck McBride
Creative: Kele Dobrinski; Nathan Gray
Director: Ross Harris; Squeak E Clean
Producer: Zach Sinick
Editor: Ross Harris
Music: Squeak E CLean
Nearly a thousand people popped into the Ray-Ban Never Hide Booth at this year's SXSW to record themselves. Squeak E Clean (aka N.A.S.A) took the clips and turned them into a piece of music.