RBC: Shiny Happy Relay

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Released:	January 2009
Advertiser:	RBC
Agency:	BBDO Toronto
Country:	Canada
Category:	Banking

Credits:

Created as a TotalWork effort by BBDO Toronto and Proximity Canada, the campaign rallies all Canadians to "CREATE a better Canada and Carry the Torch” by making a pledge to do something in their community or everyday life that will make Canada a better place to live.
By registering online at rbc.com/carrythetorch, Canadians can win a once in a lifetime experience to carry the Olympic torch when it passes through or near their community.

The animated spot shows RBC’s advisor Arbie beginning the Torch Relay across Canada.

A catchy tune accompanies the animated spot (you’ll find the lyrics below).


Shiny Happy Relay Lyrics:

Make a pledge
Carry the torch
Make a pledge
Carry the torch

Walkin’ down the street I see a lot of things
I can do to make things better
Coach a team and lead with pride
Using my bike when I need to drive

For me and you
Making the pledge can make dreams come true
For me and you
Using less water is what we’ll do

Yeah yeah (2 times)

Let’s get together and plant a tree, or
Let’s use the sun for our energy

For you and me
Let’s do some good in our community
For you and me
Lead the way so everyone can see

For me and you
Create a better Canada is what we’ll do