| Examples: READY BREK, United Kingdom, WCRS |
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READY BREK: The Ready Brek
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| Released: | November 2008 |
| Brand name: | READY BREK  |
| Agency: | WCRS |
| Country: | United Kingdom |
| Category: |
Confectionery & snacks
|
Credits:
The Ready Brek glow is returning to TV screens, helping a young lad get through his day.
Project: The return of the Ready Brek glow
Client: Paul Goold, Weetabix
Brief: Re-launch the Ready brek brand using the ‘glow' to give it a role in the lives of today's mums and their kids.
Creative agency: WCRS
Director
Barney Cokeliss
Copywriter
Simon Aldridge
Art director
Vince Chasteauneuf
Media agency
Walker Media
Media planner
Sam Hale
Production company
RSA
Editor
Simon Wilcox at Loaded Dice
Audio post-production
Wave