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Examples: RENAULT, Renault Logan, Argentina, PUBLICIS ESPANA

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RENAULT LOGAN: ONE DAY

TV-Spots  Renault Logan PUBLICIS ESPANA
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Released: June 2008
Advertiser: RENAULT RENAULT
Brand name: Renault Logan Renault Logan
Agency: PUBLICIS ESPANA PUBLICIS ESPANA
Country: Argentina Argentina
Category: Cars Cars
Awards: Cannes Lions 2008 Film Silver Cannes Lions 2008 Film Silver
Tags: Cannes 2008 Cannes 2008

Credits:

Synopsis

Renault Dacia Logan lands in Argentina using an advertising campaign focused on young people. Thanks to its space, the model becomes the perfect car for new families. Taking a popular song as a leitmotif, the spot ironically describes a common couple's life.
Advertiser: RENAULT ARGENTINA
Product/Service: RENAULT/DACIA LOGAN
Advertising Agency, City: PUBLICIS COMUNICACION ESPANA, Madrid
Country: SPAIN
Advertising Agency, City: PUBLICIS COMUNICACION ESPANA, Madrid
Country: SPAIN
Executive Creative Director: Marcelo Vergara
Creative Director: Fabio Mazía
Account Supervisor: Fabian Wencelblat
Production Company, City: FILMIC, Buenos Aires
Country: ARGENTINA
Producer: Sandra Sbarra
Director: Gonzalo Llorente
Post Production: Metrovision