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Ads Archive / TV, Cinema, Viral, Online ads

Renault Megane: It Chooses the Difficult Way (NEVERENDING ROAD)

TV-Spots RENAULT MEGANE GRANDTOUR PUBLICIS ESPANA

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Released:	May 2007
Advertiser:	RENAULT
Brand name:	RENAULT MEGANE GRANDTOUR
Agency:	PUBLICIS ESPANA
Country:	Spain
Category:	Cars
Awards:	Cannes Lions 2008 Film Bronze FIAP 2008 Television Gold
Tags:	tv-spot Creativity Cannes 2008 Award show winner CARS Work Prints

Credits:

Title: NEVERENDING ROAD
Advertiser: RENAULT
Product/Service: RENAULT MÉGANE GT
Advertising Agency, City: PUBLICIS COMUNICACION ESPANA, Madrid
Country: SPAIN
Advertising Agency, City: PUBLICIS COMUNICACION ESPANA, Madrid
Country: SPAIN
Executive Creative Director: Marcelo Vergara
Creative Director: Fabio Mazía
Copywriter: Esteban Minoyetti
Art Director: Lucas Cambiano
Account Supervisor: Daniele Cicini
Production Company, City: GARLIC FILMS, Madrid
Country: SPAIN
Producer: Alvaro Gorospe
Director: Hector Palacio
Sound Design/Arrangement: Sonodigi
Post Production: Serena

Synopsis

The spot starts playing the music of the 'Neverending Story' film, but the lyrics are different. In a magic environment, the lyrics describe how wonderful the difficulties in the way are, while these difficulties become more and more absurd. Finally, we find out that is the new Renault Megane driver, on a kind of a toll gate, who is choosing this absurd way full of obstacles to probe all the car's advantages. The lady who attends him at the toll gate asks for his orders singing the song. At the end, we hear the claim: 'Choose the most difficult way'.

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Renault Megane: It Chooses the Difficult Way (NEVERENDING ROAD)

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