A light-hearted film from Grey Kuala Lumpur about responsible pet ownership opens with Duke, a charming and clever canine, trotting out onto the streets, adeptly crossing the road and finding his way to a sundry shop where he effortlessly hands the shopkeeper money – but not in exchange for a newspaper. Prior to its launch, the making of this commercial was broadcast on YouTube as well as in Duke’s own blog site.
Agency: Grey Kuala Lumpur
Production Company: PRS Productions (M) Sdn Bhd
Director(s): Telly Koay
Creatives: Bee Ho (DoP)
Two Am (Music + Sound Production)
David Sin (Executive Creative Director)
Phoecus Lee & David Sin (Art Director)
Charlene Ong & Collin Yeoh (Copywriter)
Sean Lim (PRS Productions) (Producer)
The TV Commercial titled Duke was done by Grey Kuala Lumpur advertising agency for product: Responsibile Dog Ownership Message (brand: Society For The Prevention Of Cruelty To Animals(SPCA)) in Malaysia. It was released in the Sep 2009.