| Examples: United Kingdom, AMV BBDO, REVELS |
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Revels: 'Evict' least-loved flavour
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| Released: | June 2008 |
| Brand name: | REVELS  |
| Agency: | AMV BBDO |
| Country: | United Kingdom |
| Category: |
Baking & sweet foods
|
| Tags: |
Viral
|
Credits:
Mars-owned sweet brand Revels is to hold a Big Brother-style "eviction" to oust the least liked of its six flavours, asking members of the public to vote out the one they hate the most.
A press campaign, by ad agency AMV BBDO, launches with the aim of getting the public to go to revelseviction.com to take part in the vote.