Category: Internet Film
Product/Service: RINSO COLOUR WASHING DETERGENT
Agency: LOWE & PARTNERS SINGAPORE
Production Company: EMOXIS, Rochor, Central, SINGAPORE
Date of First Appearance: Apr 25 2011
Chief Creative Officer: Clinton Manson/Dominic Stallard
Copywriter: Ashlynn Sum/Jonathan Nienaber/Clinton Manson
Art Director: Eranga Tennekoon/Dominic Stallard
Editor: Mark Sun
Sound Design/Arrangement: Fuse Audio
Post Production: Emoxis
Account Manager: Satish Ramanathan
Planner: Jonathan Nienaber/Ranjit Jathanna
Editing Company: Emoxis
Other Credits: Andrew Wen (Final Artist)
Colour Test TV synopsis.
Rinso is a laundry detergent that prevents colours from running and fading, even after repeated washing. So clothes stay true to their original colour.
To communicate this, we developed a test that challenges the audience not to mix the colours on screen.
The outcome of this test demonstrates that clothes can be vulnerable to colour contamination during the wash and supports our product proposition as the solution to helping laundry colours stay true.
The TV Commercial titled Rinso Colour test was done by Emoxis advertising agency for product: Rinso (brand: Rinso) in Singapore. It was released in the Mar 2011.