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| Released: | July 2009 |
| Advertiser: | Tennessee Governor's Highway Safety Office |
| Brand name: | ROAD SAFETY |
| Agency: | Tombras Group |
| Country: | USA |
| Category: |
Public health & safety |
Rabbit in collaboration with Tennessee-based agency Tombras Group is springing to life with a pair of new spots for the Tennessee Governor's Highway Safety Office (GHSO). The two :30s, directed by Lieven Van Baelen, debuted on networks across the state in mid-June to introduce the Volunteer State's Hundred Days Of Summer Heat traffic-safety campaign, a statewide effort to step up law enforcement against drunken drivers all season long.
Client: Tennessee Governor's Highway Safety Office
Agency: The Tombras Group
Production Company: Rabbit
Director(s): Lieven van Baelen
Creatives:
Creative Director/ writer: Rob Simpson
Creative Director/ art director: Paul Szary