Rugby Word Cup Sponsorship : "Witness History, 1" TV Commercial by Mccann Erickson Sydney

Advertiser MASTERCARD
Product MASTERCARD
Entrant McCANN ERICKSON SYDNEY, AUSTRALIA
Type of Entry: Product & Service
Category: Financial Products & Services
Title: RUGBY WORLD CUP 2011 WITNESSING HISTORY - SAMOA
Advertiser/Client: MASTERCARD
Product/Service: MASTERCARD
Entrant Company: McCANN ERICKSON SYDNEY, AUSTRALIA
Advertising Agency: McCANN ERICKSON SYDNEY, AUSTRALIA
Creative Credits
Production Company: PRODIGY Sydney, AUSTRALIA
Name Position
Michael Raso Executive Creative Director
Michael Raso Copywriter
Michael Raso Art Director
Ros Payne Agency Producer
Isabel Cox/Chris Johnston Account Supervisor
Michelle Pilot/Anthony Dumont Advertiser's Supervisor
Ben Swaffer Producer
Richard Bullock Director
James Diffin Editor
Song Zu Sound Design/Arrangement
Prodigy Films Post Production
Peter Eastgate Cinematographer
Peter Eastgate Director Of Photography
Prodigy Films EditingCompany
Brief Explanation:
Every Rugby World Cup has priceless moments that define it. In 2011, MasterCard became one of the official partners of the Rugby World Cup giving them a unique opportunity to talk to the lovers of the sport. The campaign was brought to life in a series of short films, as well as print and out of home that established a place for MasterCard in the hearts of Australian rugby fans. By sharing touching stories and unforgettable rugby moments, it was the perfect union in what the brand stands for, and what the Rugby World Cup is – priceless. Whether it was the relatives of Samoa’s team that famously upset Wales back in 1991, or the villagers who took the New Zealand All Blacks into their homes while they prepared for the 1987 World Cup, the campaign shed light on these historic events from an angle people had never seen before. We created a series of moving short films. Three Four-minute versions appeared online and in TV Sports programs, while rare two-minute media buys allowed us to takeover entire commercial breaks. Thirty-second TVCs we’re also broadcast across Australia and New Zealand.