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RYVITA CRISPBREAD: Fern Britton returns to Ryvita TV ads
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | September 2008 |
| Advertiser: | THE RYVITA COMPANY  |
| Brand name: | RYVITA CRISPBREAD |
| Agency: | MORTIMER WHITTAKER O'SULLIVAN |
| Country: | United Kingdom |
| Category: |
Confectionery & snacks
|
Credits:
Fern Britton is to appear in her first TV campaign for slimming brand Ryvita since admitting she had a "gastric band" operation that helped her lose weight.
Ryvita's TV campaign, which breaks tomorrow night, features Britton firing a starter's gun on a race between the Ryvita Limbos snack and allegedly more unhealthy regular crisp products.
The "snack pack race" inevitably sees the low-fat and low-calorie Ryvita product win.
Ryvita's £2m ad campaign, by agency Mortimer Whittaker O'Sullivan, is the first the presenter has appeared in for Ryvita since the company was forced to defend the relationship in June.