SBT (televison chanel): Box

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Released:	August 2008
Advertiser:	SBT
Agency:	Lew Lara\TBWA
Country:	Brazil
Category:	Publications & media

Credits:

It is a tradition in Brazil for every company to run the Warm Winter Campaign among its employees. All of the funds that would be used to acquire printed media for the SBT 2008 Warm Winter Campaign was spent on coats, blankets, hats and scarves that will be donated at the end of the campaign. These articles via Lew Lara\TBWA replaced the traditional printed media instruments. The posters turned into coats. The blankets into the campaign collecting recipients.Hats turned into bathroom medias and the scarves into direct mails. Moreover, the SBT employees received on the first day of the 2008 campaign a marketing e-mail with a video. The video shows an unusual participant of the campaign: the coat itself. He signs as: "2008 Warm Winter Campaign. Coats, please participate"

Product: SBT Channel 2008 Warm Winter Campaign
Agency: Lew´Lara\TBWA
Executive Creative Director: Jaques Lewkowicz
Creative Director: André Laurentino
Creative Director: Manir Fadel
Creative Director: Luciano Linciln
Art Director: Bruno Cardoso
Copywriter: Ivan Teixeira
Country: Brazil
Other Credits: Filme Coordinator: Francisco Brandão
Editor: Marcello Novaes