Schick Razors: "Kendo" TV Commercial by JWT

Anonymous Content Director Daniel Benmayor, via JWT, recently directed two smooth, varied spots introducing the new Schick Hydro razor. Both :30s are organized around a series of micro-vignettes that culminate with a geyser of water shooting dramatically from a man's face—a symbol of the unexpected blast of hydration that the razor delivers via first to market technologies. These technologies include an advanced hydrating gel reservoir that delivers hydration directly to men's skin as they shave; and Skin Guards, innovative skin protectors that smooth skin out between blades to deliver a more comfortable shave.

Client: Schick
Agency: JWT
Production Company: Anonymous Content
Country: United States of America
Other Credits: Client: Schick
Other Credits: Spots Title: Boxing, Kendo
Other Credits: Air Date: April 2010
Other Credits: Agency: JWT
Other Credits: Co-President/CCO (North America): Ty Montague
Other Credits: CCO (NY): Harvey Marco
Other Credits: Executive CD: Sarah Barclay
Other Credits: CD/Art Director: Billy Faraut
Other Credits: CD/Copywriter: Howard Lenn
Other Credits: Director of Integrated Production: Clair Grupp
Other Credits: Planner: Jason De Turris
Other Credits: Senior Producer: Kirsten Larson
Other Credits: Account Team: Claire Capeci, Ariel Stern
Other Credits: Music Producer: Dan Burt
Other Credits: Prod Company: Anonymous Content
Other Credits: Director: Daniel Benmayor
Other Credits: EP: Jeff Baron
Other Credits: EP/Head of Commercials: Dave Morrison
Other Credits: Head of Production: Sue Ellen Clair
Other Credits: Editorial: Lost Planet, NY
Other Credits: Editor: Saar Klein
Other Credits: Post/Effects: MPC, LA
Other Credits: CG Artist: Duncan McWilliam
Other Credits: Flame Artist: Franck Lambertz
Other Credits: Music: Amber Music
Other Credits: Music: South
Other Credits: Audio Post: Andy Green, Mike Janssen @ JWTwo