Science World: Photo Booth of Doom

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Released:	September 2009
Advertiser:	SCIENCE WORLD
Brand name:	SCIENCE WORLD EXHIBITION
Agency:	RETHINK, Vancouver
Country:	Canada
Category:	Entertainment & leisure
Tags:	Case study outdoor ambient

Credits:

Science World lured unsuspecting Vancouver shoppers into what looked like a free photo booth to promote its recent exhibit: “Scream! The Science of Fear.”

Once people sat down to wait for their picture, they were startled with the image of a frightened woman on the photo booth screen. As they exited the booth they received their photos with a fact printed on the sheet: “A photo of a scared person is enough to spread fear. We can explain.” They were also given free passes to the exhibit. Thankfully, no heart attacks were reported.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Rob Tarry/Ian Grais, Chris Staples
Art Director: Chad Kabigting
Copywriter: Rob Tarry