Advertising campaign "Scion (United By Individuality)"
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Scion: Declaration
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| Released: | July 2008 |
| Advertiser: | Scion  |
| Brand name: | SCION |
| Agency: | ATTIK |
| Country: | USA |
| Category: |
Cars
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| Tags: |
Prints
Creative review
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Credits:
"Our objective with this campaign is to celebrate the strong community of owners who have embraced the Scion brand," said ATTIK co-founder and creative director Simon Needham. "The diversity of Scions we had at the shoot was incredible, allowing us to create a phenomenal brand spot and many other campaign elements using owners' Scions. It was an amazing experience."
Client: Scion
Campaign: United By IndividualityATTIK Creative Director: Simon Needham
ATTIK Associate Creative Directors: Ron Lim and Stan Zienka
ATTIK Head of Production: Michele Morris
Event Production: Beyond Marketing
Web Development and Support: DHAP Digital
Entertainment: malbon Brothers Farms
Media: Zenith Media
Commercial Production Company: Blueyed Pictures
Photographer: Jeff Li