There are all types of Santas out there: Ultra-organized “Savvy Santas,” last minute “Procrastisantas,” even Won’t-Stop-Until-the-Last-Deal-is-Mine “Power Santas.” So this year, Sears and Young & Rubicam Chicago are encouraging everyone to Be the Santa You Want to Be, and telling the stories of five Santa “archetypes” across broadcast, online, and social media. Targeting a younger, online audience for Sears, Young & Rubicam Chicago collaborated with Director Geordie Stevens and The Onion.
In the series of online videos below, Santa himself pays a visit to each of the Santa types to see how they’re getting ready for Christmas.
Agency: Young & Rubicam Chicago
Name of Executions: Santa Visits
Tagline: Be the Santa You Want to Be.
Where Airing: On-line
Chief Creative Officer: Ken Erke
Creative Director: Chris Cancilla
Art Director: Grant Simpson
Writers: Jeff Oswald, The Onion
Producer: Kara Pierce
Director: Geordie Stephens
Production Company: Tool of North America
Editor: Craig Lewandowski
http://bit.ly/bXXAfa - Santa makes a trip to visit SavvySanta. Watch as she shows him a thing or two about taking control of Christmas.
Keywords: Sears, 2010, Be The Santa, Holiday, Presentes, Gift Ideas, Santa, Christmas, SavvySanta, Shopping, Deals
The TV Commercial titled Savvysanta Helps Santa Get Organized was done by Y&R Chicago advertising agency for product: Sears Retail Store (brand: Sears) in United States. It was released in the Nov 2010.