Sears Retail Store: "The Powersantas Dominate Santa" TV Commercial by Y&R Chicago

There are all types of Santas out there: Ultra-organized “Savvy Santas,” last minute “Procrastisantas,” even Won’t-Stop-Until-the-Last-Deal-is-Mine “Power Santas.” So this year, Sears and Young & Rubicam Chicago are encouraging everyone to Be the Santa You Want to Be, and telling the stories of five Santa “archetypes” across broadcast, online, and social media. Targeting a younger, online audience for Sears, Young & Rubicam Chicago collaborated with Director Geordie Stevens and The Onion.
In the series of online videos below, Santa himself pays a visit to each of the Santa types to see how they’re getting ready for Christmas.
Agency: Young & Rubicam Chicago
Client: Sears
Name of Executions: Santa Visits
Tagline: Be the Santa You Want to Be.
Where Airing: On-line
Chief Creative Officer: Ken Erke
Creative Director: Chris Cancilla
Art Director: Grant Simpson
Writers: Jeff Oswald, The Onion
Producer: Kara Pierce
Director: Geordie Stephens
Production Company: Tool of North America
Post: Optimus
Editor: Craig Lewandowski

http://bit.ly/bXXAfa - Santa barely keeps up as he spends the day shopping with The Powersantas. What does Santa think of the energetic duo? Watch and find out.
Keywords: Sears, 2010 Holiday, Be The Santa, Best Gift Ideas, Power, Santa Christmas, Deals, Dominate, Black Friday