It's in our Nature
Our objective was to communicate what was truly different about Shangri-la - their value of Asian hospitality and of welcoming all their guests with the same warmth, selflessness, respect and honour as they would members of their family in their own homes. Our ambition was to do this in a way that would appeal to our target audience's hearts, engage their emotions and make them stop and think.
The TV Commercial titled It's in our Nature was done by Ogilvy & Mather advertising agency for product: Shangri-la Hotels & Resorts (brand: Shangri-la) in no country. It was released in the Apr 2010.