Shangri-la Hotels & Resorts: "It's in our Nature" TV Commercial by Ogilvy & Mather

Title
It's in our Nature
Strategy:
Our objective was to communicate what was truly different about Shangri-la - their value of Asian hospitality and of welcoming all their guests with the same warmth, selflessness, respect and honour as they would members of their family in their own homes. Our ambition was to do this in a way that would appeal to our target audience's hearts, engage their emotions and make them stop and think.