Burning fossil fuels emits local pollution affecting air quality. To help tackle this Shell have created a fuel oil that can cut soot emissions from oil-burning factories by up to 75%. And Shell's coal gasification technology transforms coal into synthesis gas that burns as cleanly as natural gas to produce energy.
Agency: JWT London
Agency Producer: Kate Taylor
Creative: Adam Scholes; Hugh Todd
Director: Vince Squibb
Production: Gorgeous Enterprises
Producer: Spencer Dodd
Director of Photography: Jess Hall
Post Production: The Mill London
Editor: Paul Watts (The Quarry)
Keywords: new Shell TV ad, Shell, Kids on a beach, kite, Brazil, fuel oil, industrial oil, local pollution, tackling emissions, soot, energy efficiency, cleaner skies, next generation, let's go, lets go
The TV Commercial titled Kite was done by Jwt, London advertising agency for brand: Shell in United Kingdom. It was released in the Jun 2010.