Shell: "Kite" TV Commercial by Jwt, London

Burning fossil fuels emits local pollution affecting air quality. To help tackle this Shell have created a fuel oil that can cut soot emissions from oil-burning factories by up to 75%. And Shell's coal gasification technology transforms coal into synthesis gas that burns as cleanly as natural gas to produce energy.

Brand: Shell
URL: http://www.shell.com/letsgo
Agency: JWT London
Agency Producer: Kate Taylor
Creative: Adam Scholes; Hugh Todd
Director: Vince Squibb
Production: Gorgeous Enterprises
Producer: Spencer Dodd
Director of Photography: Jess Hall
Post Production: The Mill London
Editor: Paul Watts (The Quarry)


Keywords: new Shell TV ad, Shell, Kids on a beach, kite, Brazil, fuel oil, industrial oil, local pollution, tackling emissions, soot, energy efficiency, cleaner skies, next generation, let's go, lets go