Shiro liqueur: Great Supporting Role

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Released:	August 2009
Brand name:	Shiro liqueur
Agency:	OGILVY & MATHER JAPAN
Country:	Japan
Category:	Alcoholic drinks
Tags:	Award show winner

Credits:

People think shochu has too unique taste that it does not go well with meal compared to wine, sake or beer. However, this shochu Shiro is different. Since it is made of rice, it does not spoil the taste of food. On the contrary, it compliments the food and dramatise the delicate taste Japanese cuisine when enjoyed during meal. The TVC expresses the desire of “want to stand out, want to be seen” that lies in everyone by using actors. 1/3 of the spot is used as to show the product to emphasize the charm of the product.

Agency: Ogilvy & Mather Japan
Creative Director: Takuya Matsuo
Copywriter: Hono Nakano
Director: Jun Ichikawa
Photographer: Masao Nakabori