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| Released: | January 2008 |
| Brand name: | SHREDDIES CEREAL |
| Agency: | Ogilvy Toronto |
| Country: | Canada |
| Category: |
Confectionery & snacks |
| Awards: |
Cassies 2008 Grand Prix |
| Tags: |
Creative review Cannes Prediction 2008 Award show winner |
Every Canadian knows that Shreddies are small wheat Squares. They've just forgotten about them. Ogilvy Toronto's brief: Get people to look at Shreddies again. These research groups were set up like typical sessions and everyone in these interviews is a real person. Except for the moderator who is improv comedian, Kerry Griffin.