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Silk Air: Cinema takeover
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| Released: | March 2009 |
| Advertiser: | Silk Air  |
| Agency: | JWT Singapore |
| Country: | SINGAPORE |
| Category: |
Transport, travel & tourism
|
Credits:
JWT Singapore were briefed to create awareness that Singapore-based SilkAir is a full-service airline. They took over cinemas in Singapore to demonstrate the Silk Air experience.
Client: Silk Air
Agency: JWT Singapore
Creatives: Tay Guan Hin, Ali Shabaz (Creative Director)
Clarence Chiew (Copywriter)
Liyu Minzie (Art Director)
Country: Singapore
Other Credits: Media agency: Mindshare
Media planner: Charmaine Deng
Director: Melvin Mak
Production company: Rushes
Post production: Iceberg