Theatre festival SIRENOS: The Dark Side (case study)

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Released:	August 2008
Advertiser:	Theatre festival SIRENOS
Brand name:	SIRENOS
Agency:	DDB Vilnius
Country:	Lithuania
Category:	Entertainment & leisure
Awards:	Golden Hammer 2008 Art Direction Silver
Tags:	Award show winner

Credits:

Award: Silver
Entrant: DDB Vilnius
Country: Lithuania
Entry title: "The dark side"
Category: ART DIRECTION
Subcategory: G-2 Logo Design, corporate Design, corporate identity (integrated solutions), Annual reports, brochures & catalogues
Product/Service: Theatre festival SIRENOS
Brand name: Sirenos
Advertiser: Theatre festival SIRENOS
Creative director: Renata Sarkauskaite/Gediminas Juskys
Art Director: Mindaugas Ratavicius
Copywriter: Renata Sarkauskaite
Photographer: Modestas Ezerskis
Production company: Idea fixe
Creative idea: Idea was to create the image of the dark side of contemporary theatre, representing the main theme of the festival - magic, death and ritual. There were created characters representing each performance and conveying the very essence of it. And there was created symbol of the festival - black cube, "black magic box".