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Skins: Beyond reason
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | January 2008 |
| Advertiser: | Skins  |
| Agency: | The Furnace |
| Country: | AUSTRALIA |
| Category: |
Clothing & footwear
|
Credits:
The Furnace Sydney has put to air a new spot for Skins, entitled ‘Beyond Reason’, which was shot by Revolver Director, Jess Bluck on location in Los Angeles and cast real athletes to give the spot the authenticity it deserved. Says The Furnace ECD, Rob Martin: "The commercial is a celebration of athletes that display the natural power, strength and stamina that most of us only dream about having. It suggests that if we're
not fortunate enough to have that natural power, strength and stamina, we should be wearing Skins. It's the gradient compression apparel that can help you perform beyond reason."
Agency : The Furnace, Sydney
DoP: Wyatt Troll
Editor: Stewart Reeves at Guillotine
Executive Creative Director: Rob Martin Murphy
Art Director: Paul Fenton
Copywriter: Rob Martin Murphy
Agency Producer: John Lamble
Executive Producer: Michael Ritchie
Director: Jess Bluck
Prod. Co. : Revolver, Sydney
Country : Australia
Other Credits : Music: Nylon Studios
Colourist: Ben Eagleton at Bean Colour, Sydney
Group account director: Amy Cadwallader
Account Manager Julia Thomas