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Ads Archive / TV, Cinema, Viral, Online ads

SKODA FABIA: The Baking Of...

Stills from video click to enlarge

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Released:	May 2007
Advertiser:	SKODA
Brand name:	SKODA FABIA
Agency:	FALLON LONDON
Country:	United Kingdom
Category:	Cars
Awards:	Eurobest 2007 Eurobest 2007 Gold Meribel Ad Festival Winners London Awards 2007 TV Editing Silver BTAA 2008 BTAA 2008 Gold Andy Awards 2008 Television Silver Andy Awards 2008 ADC Awards 2008 TV Merit ADC Awards 2008 Craft Merit D&AD 2008 TV & Cinema Special Effects Yellow Pencil Clio 2008 TV Silver Cannes Lions 2008 Film Gold
Tags:	Most appetizing commercials Fallon - story of success Chris Palmer's best works Cannes Prediction 2008 Cannes 2008 Award show winner Creative review News tv-spot CARS Creativity Work Best of the month

Credits:

Title: CAKE
Advertiser: SKODA
Product/Service: SKODA FABIA
Advertising Agency: FALLON LONDON
Country: UNITED KINGDOM
Advertising Agency: FALLON LONDON
Country: UNITED KINGDOM
Executive Creative Director: Richard Flintham
Copywriter: Chris Bovill/John Allison
Art Director: Chris Bovill/John Allison
Agency Producer: Nicky Barnes
Account Supervisor: Simon Owen
Production Company, City: GORGEOUS ENTERPRISES, London
Country: UNITED KINGDOM
Producer: Rupert Smythe
Director: Chris Palmer
D.O.P/Lighting Cameraman: Bruno Delbonnel
Editor: Paul Watts @ The Quarry
Music - Artist/Title: Rodgers and Hammerstein - Julie Andrews "My Favourite Things"
Sound Design/Arrangement: Parv Thind @ Wave

Synopsis

To launch the new Skoda Fabia we wanted to demonstrate how it is jam-packed with lots of neat design touches with the line "full of lovely stuff". We then dramatised this by spending 4 days with master bakers, icers, and a brick layer to make a full size replica of the car entirely out of lovely cake.