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Sky Movies "Knocked Up": Tadpoles

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Released:	August 2008
Brand name:	SKY MOVIES
Agency:	DDB NEW ZEALAND
Country:	New Zealand
Category:	Publications & media
Tags:	Creative outdoor Creative ads on bus shelters

Credits:

To promote the screening of Knocked Up on SKY Movies DDB New Zealand collected thousands of tadpoles and converted an Eyelite into a fish tank. Then created a model of an unfertilized egg, full of fish food that the tadpoles were attracted to.

Product: Knocked Up
Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Copywriter: Christie Cooper
Art Director: James Conner
Country: New Zealand
Other Credits: Group Account Director – Rose Thompson
Account Director – Danielle Richards
Account Executive – Brad Armstrong
Production Manager – Andy Robilliard
Special Build Manufacturers - ThreeSixty
Client – Mike Watson, Director of Marketing – SKY TV