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| Released: | August 2008 |
| Brand name: | SKY MOVIES |
| Agency: | DDB NEW ZEALAND |
| Country: | New Zealand |
| Category: |
Publications & media |
| Tags: |
Creative outdoor Creative ads on bus shelters |
To promote the screening of Knocked Up on SKY Movies DDB New Zealand collected thousands of tadpoles and converted an Eyelite into a fish tank. Then created a model of an unfertilized egg, full of fish food that the tadpoles were attracted to.
Product: Knocked Up
Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Copywriter: Christie Cooper
Art Director: James Conner
Country: New Zealand
Other Credits: Group Account Director – Rose Thompson
Account Director – Danielle Richards
Account Executive – Brad Armstrong
Production Manager – Andy Robilliard
Special Build Manufacturers - ThreeSixty
Client – Mike Watson, Director of Marketing – SKY TV