Smart Balance: Smart Balance milk "Disguise"

	View online or Subscribe now
Released:	June 2008
Brand name:	Smart Balance
Agency:	TRAHAN BURDEN & CHARLES
Country:	USA
Category:	Dairy products

Credits:

This spot for Smart Balance fat-free milk has bad news about 2 percent milk. Or maybe it's good news about French fries. Created by Baltimore-based Trahan, Burden & Charles Advertising, it denounces 2 percent milk as "an imposter" -- a point underscored by the fact that containers of it are shown wearing Groucho masks.

Brand: Smart Balance Foods
Agency: Trahan, Burden & Charles, Inc.
Release Date: June 05, 2008
Creative Director: Allan Charles
Associate Creative Director: Jason Middleton
Art Director: Joe Moscati
Copywriter: Allan Charles
Production Company: Charles Street Films
Director: Allan Charles