| Examples: Smart, Germany, JUNG VON MATT |
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Smart: Big fun in small space
Stills from video click to enlarge
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| Released: | February 2009 |
| Advertiser: | Smart  |
| Agency: | JUNG VON MATT |
| Country: | Germany |
| Category: |
Cars
|
Credits:
To show that the smart fortwo is small but still lots of fun, Jung von Matt / Alster Hamburg developed the world's smallest arcade games and placed them in automobile websites.Claim: Big fun in small space. Smart fortwo.The idea went beyond its original use of media and became a viral further extending its impact.
Client: Smart
Agency: Jung von Matt
Production Company: unknown
Director(s):
Creatives: Mathiew 'p01' Henri (Designer)
Andre Price (Creative)
sergio penzo (Creative)
Country: Germany