| Examples: SMIRNOFF, SMIRNOFF ICE, USA, JWT New York |
Advertising campaign "Smirnoff - Be There"
TV ads
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SMIRNOFF ICE: Pool party
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SMIRNOFF ICE: Foam Pool
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SMIRNOFF ICE: Gas Station
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SMIRNOFF ICE: Be There (Grassy Hill)
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Smirnoff Ice: Foam Pool
Stills from video click to enlarge
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| Released: | August 2009 |
| Advertiser: | SMIRNOFF  |
| Brand name: | SMIRNOFF ICE |
| Agency: | JWT New York |
| Country: | USA |
| Category: |
Alcoholic drinks
|
Credits:
The campaign, entitled 'There', is intended to move Smirnoff closer to social activity and moments when an individual can say 'I was there'. Its parent, Diageo, plans to back the strategy with a marketing spend of £15m in the UK alone.
Agency: JWT New York