| Examples: SMIRNOFF, SMIRNOFF ICE, USA, JWT NY |
Advertising campaign "Smirnoff - Be There"
TV ads
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SMIRNOFF ICE: Pool party
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SMIRNOFF ICE: Foam Pool
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SMIRNOFF ICE: Gas Station
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SMIRNOFF ICE: Be There (Grassy Hill)
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Smirnoff Ice: Pool party
Stills from video click to enlarge
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| Released: | September 2009 |
| Advertiser: | SMIRNOFF  |
| Brand name: | SMIRNOFF ICE |
| Agency: | JWT NY |
| Country: | USA |
| Category: |
Alcoholic drinks
|
Credits:
The campaign, entitled 'There', is intended to move Smirnoff closer to social activity and moments when an individual can say 'I was there'. Its parent, Diageo, plans to back the strategy with a marketing spend of £15m in the UK alone.
Agency: JWT NY