Indeed, this is the new web campaign of the French railroad company SNCF. The campaign was made to promote the train’s line Paris-Deauville before the opening of the American Deauville Film Festival.
“Mission Paris Deauville” is made like disasters movies, and allows users to interact with the film. Internet users will be implying to save the earth planet by choosing the weapon, which will save the world.
The TV Commercial titled Mission Paris Deauville was done for product: Sncf Trains (brand: Sncf) in France. It was released in the Aug 2011.