Sobieski Impress: Sobieski Impress leads astray

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Released:	August 2008
Advertiser:	Vilniaus degtine
Brand name:	Sobieski Impress
Agency:	MILK
Country:	Lithuania
Category:	Alcoholic drinks
Awards:	Golden Hammer 2008 TV Silver

Credits:

Award: Silver
Entrant: MILK
Country: Lithuania
Entry title: Sobieski Impress Leads Astray
Category: TV ADS
Subcategory: A-2 Alcohol beverages
Product/Service: Alcohol beverages
Brand name: Sobieski Impress
Advertiser: Vilniaus degtine
Creative director: MILK
Art Director: MILK
Copywriter: MILK
Creative idea: In the market where other soft alcoholic drinks go for cliches of people flirting at discos, Sobieski Impress decided to stand up and admit the obvious. It's a brand that leads people astray. Both, literally and figuratively. The innocent girl ends up playing "spin the bottle" with a stuffed deer and a kinky guy on the stump, while the slogan reads: "Sobieski Impress leads astray".