Solo: "Drink For A Man Kind" TV Commercial by The Furnace

The Furnace Sydney teased Australian television audiences with a series of intriguing 15 second spots that pointed them to the netsite: www.mancans.com.au
The reveal was finally aired and viewers discovered it was for Solo - the drink for man kind. The series was directed by Paul Middleditch via Plaza Films.

Product: Solo

Agency: The Furnace, Sydney
Creative Director: Rob Martin Murphy
Creatives: Sean Birk, Chad Mackenzie, Rob Martin Murphy
Agency Producer: John Lamble
Producer: Peter Masterton
Director: Paul middleditch
Production: Plaza Films
DOP: Steve Arnold
Editor: Peter Whitmore, The Editors
Colour Grading: Ben Engleton, Bean Colour
Online & Compile: Frame, Set & Match
Music: Ramesh Sathiah, Song Zu
Sound Design: Take 2 Studios
Head of Digital: Charles Clapshaw
Digital Producer: Darcy Hooper
Digital Designers: George Marsden, Greg Boulting, Phil Spedding

The TV Commercial titled Drink For A Man Kind was done by The Furnace advertising agency for brand: Solo in Australia. It was released in the Sep 2007.