SOLO SOFT DRINK: It's 'Game on' for SOLO

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Released:	August 2009
Advertiser:	CADBURY SCHWEPPES AUSTRALIA
Brand name:	SOLO SOFT DRINK
Agency:	BMF
Country:	AUSTRALIA
Category:	Soft drinks Non-alcoholic drinks

Credits:

Schweppes Australia has launched the biggest ever campaign for SOLO as part of the iconic Australian brands three-year partnership deal with Football Federation Australia.
The idea champions 'can football', a game every man has played, to show that SOLO and football are intrinsically linked and have been for years. The spot follows 'can football' - from SOLO's birth in 1973 through to the present day FFA partnership featuring the new SOLO man - Harry Kewell.

Client: Schweppes Australia
Agency: BMF, Sydney
Production Company: Revolver
Director: Steve Rogers
Account manager: Nick Garrett, Alison Tilling, Clare Kerlin
Executive Creative Director: WARREN BROWN
Creative Director: Simon Langley
Interactive Creative Director: Fred Haas
Associate CD / Copywriter: Dennis Koutoulogenis
Art Director: Jake Rusznyak
Agency Producer: Sue Stewart
Country: Australia
Executive Planning Director - Jeremy Nicholas
Strategic Planner - Christina Aventi
Digital Production - Sora Nobari
Print Production - Alex MacArthur
Promotions & Activations - Kate Savage, Natalie Factor
Digital Game Director - Micah Osis