Sonic: Male bonding ensues at the drive-thru (Stalls found girl)

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Released:	September 2008
Advertiser:	SONIC
Agency:	Barkley
Country:	USA
Category:	Fast food outlets & restaurants

Credits:

Sonic's Pete and T.J. get episodic, tied to MTV's Backchannel game for The Hills. As the main sponsor, The Stalls airs as the first spot during the show's first break, until the finale on December 22. The plot thickens over broadcast, but Sonic's branding will be on the Backchannel page, in banners, and in a sponsored contest to send winners to a Hills finale party.

Client: Sonic
Agency: Barkley
Chief Creative Officer: Brian Brooker
Creative Director: Pat Piper,
Paul Corrigan
Copywriter: Sarah Coker,
Libby Hall
Art Director: Jeremy Fuksa
Agency Producer: Charlie DeCoursey,
Rob Loud
Production Company: Daily Planet
Editorial Company: Whitehouse