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Ads Archive / TV, Cinema, Viral, Online ads

Sony Bravia: Play-doh

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Released:	October 2007
Advertiser:	SONY
Brand name:	Sony Bravia
Agency:	FALLON
Country:	United Kingdom
Category:	Home electronics & audio-visual
Awards:	DGA Awards Eurobest 2007 Eurobest 2007 Gold BTAA 2008 BTAA 2008 Gold BTAA 2008 Silver BTAA 2008 Bronze Andy Awards 2008 Television Gold Andy Awards 2008 ADC Awards 2008 Craft Gold ADC Awards 2008 TV Silver ADC Awards 2008 Craft Merit One Show 2008 Awards TV Bronze D&AD 2008 TV & Cinema Direction Yellow Pencil D&AD 2008 TV & Cinema Animation Yellow Pencil Clio 2008 TV Gold Clio 2008 TV Bronze Cannes Lions 2008 Film Gold London International Awards 2008 TV & Cinema Silver London International Awards 2008 TV & Cinema Gold Epica Awards 2008 Film Gold
Tags:	Passion Pictures - best animated commercials Behind The Scene Stop-Motion Award show winner Creative review Juan Cabral Juan Cabral best works Behind the scene (making of commercials) Good! tv-spot Creativity Work Cannes 2008 Cannes Prediction 2008 Best of the month

Credits:

Advertiser: SONY
Product/Service: SONY BRAVIA LCD TV
Advertising Agency: FALLON LONDON
Country: UNITED KINGDOM
Advertising Agency: FALLON LONDON
Country: UNITED KINGDOM
Executive Creative Director: Richard Flintham
Creative Director: Juan Cabral
Copywriter: Juan Cabral
Art Director: Juan Cabral
Agency Producer: Nicky Barnes
Account Supervisor: Ben Cyzer
Production Company, City: GORGEOUS ENTERPRISES, London
Country: UNITED KINGDOM
Producer: Rupert Smythe
Director: Frank Budgen
D.O.P/Lighting Cameraman: Frank Budgen
Editor: Ted Guard @ The Quarry
Music - Artist/Title: The Rolling Stones/She's A Rainbow
Sound Design/Arrangement: Parv Thind @ Wave
Post Production: MPC
Animation: Darren Walsh @ Passion Pictures (Animation Director)

Synopsis

New York. Sunny day. Red plasticine blob comes out of a drain. As it hits the pavement, it takes the shape of a rabbit. Every time a rabbit jumps, another rabbit appears. In seconds, hundreds of colourful rabbits jump around Manhattan. Excited, they merge, creating a purple wave that slides across a square, crashing at the other end. A whale passes. Its tail lifts up. Suddenly a huge giant red bunny appears out of it. A newborn oversized bunny looks innocently at New York and vice-versa. Then it gives way to colourful boxes. Crumbling in colour. Kaleidoscopes. Multicoloured explosions.