Sony Cyber-shot Panorama: "Einstein" TV Commercial by Del Campo Nazca Saatchi & Saatchi, Buenos Aires

1 of 2 Campaign
Type of Entry: Product & Service
Category: Home Electronics & Audio-Visual
Title: EINSTEIN
Advertiser/Client: SONY
Product/Service: CYBER-SHOT
Entrant Company: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Advertising Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Executive Creative Director: Maxi Itzkoff/Mariano Serkin
Creative Director: Diego Medvedocky/Ignacio Ferioli
Art Director: Ignacio Ferioli
Copywriter: Diego Medvedocky
Agency Producer: Adrian Aspani/Ezequiel Ortiz
Advertiser's Supervisor: Kim Allard/Takashi Ashida
Account Manager: Joseph Baide
Account Supervisor: Reinier Suarez/Ana Bogni
Production Company: GARLIC FILMS Madrid, SPAIN
Director: Marcelo Burgos
Producer: Alvaro Gorospe/Irene Nuñez Palma
Sound Design/Arrangement: Sonomedia
Music: Artist/Title: Swing Musica
Post Production: Serena
Brief Explanation:
To launch the new Cybershot with sweep Panorama we decided to make a campaign that dramatized the true benefit of a camera that allows you to take panoramic pictures. So we developed a campaign in which we see famous pictures and we discover what was going on around these pictures, very funny stories that no one could see because the camera with which the picture was taken was not panoramic. The campaign ends with the concept: Stories are better panoramic.