Sony Ericsson’s XPERIA PLAY debuted on Super Bowl XLV, in Top 10 markets, via a spot (:60 and :30) created by McCann Worldgroup.
Product: XPERIA PLAY
Description: Sony Ericsson is introducing a much-anticipated new product that has everything you need in an Android smartphone and everything you want in a gaming experience. XPERIA PLAY will be fully unveiled at Mobile World Congress in Barcelona on February 13. Android is ready to play.
Additional Media: The spot will appear during the Sony Ericsson Open in March as well as in online channels, such as YouTube, Hulu, SonyEricsson.com, and all Sony Ericsson Facebook properties.
Call to Action: U.S. consumers will be directed to the Sony Ericsson Facebook page where they can compete to be one of the “First2PLAY”, which gives them a chance to win one of the first 10 EXPERIA PLAY phones in the world.
Agency: McCann Worldgroup
Client: Sony Ericsson
Director: Noam Murro
Director of Photography: Simon Duggan
Production Company: Biscuit
GCD/Copywriter: Sean Bryan
GCD/Art Director: Tom Murphy
Executive Producer: Greg Lotus
Edit House: Mackenzie Cutler
Editor: Gavin Cutler
Asst Editor: Nick Divers
Puppeteering : Legacy
Sound Design: Sam Shaffer, Mackenzie Cutler
Sound Engineer: Joe O'Connell, Blast Digital Audio
The TV Commercial titled Android is ready to play was done by Mccann Worldgroup advertising agency for product: Sony Ericsson Xperia (brand: Sony Ericsson) in United States. It was released in the Feb 2011.