Sony: ""make.believe" brand film" TV Commercial by 180la

Campaign: make.believe launchLength: :90 (plus :60, 2x:15, and 4x:05 cutdowns) Spot: “make.believe brand film” Agency: 180 Los Angeles (Santa Monica, CA, USA)Client: Sony Global
Agency: 180LAExecutive Creative Director: William GelnerCreative Directors: Gavin Milner, Grant HollandExecutive Producer/Managing Partner: Peter ClineSenior Producer: Tony StearnsAccount Director: Katrin TenhaafAccount Executive: Jacob GentryPlanner: Sebastian GunnewigCopywriter Brand Line “make.believe”: Lee Hemstock, Dario Nucci
ProductionProduction Co.:SonyDirector: Noam Murro2nd Unit Director/DP: Toby IrwinSr. Executive Producer: Shawn LacyExecutive Producer: Colleen O’DonnellProduction Designer: Brock HoughtonStylist: Gretchen PatchCasting Company: Ross Lacy CastingCasting Director: Ross Lacy
Editorial Editorial Company: Bikini EditorialEditor: Avi OronExecutive Producer: Gina PaganoAssistant Editor: Eric Wais, Gus Roman
Completion/Special EffectsColorist: Mark GethinTransfer Facility: MPCOnline/VFX: Animal LogicVFX Supervisor: Nick PonzoniArt Director: Ben WalshCompositor: Jason HawkinsHead of Production: Nerissa KavanaghProducer: Amelia BabosProduction Coordinator: Morgan MacCuish
Recording MixRecording Studio: Lime StudiosFinal Mix: Lime StudiosMixer: Rohan YoungAsst Mixer: Lindsey AlvarezExecutive Producer: Bruce Horwitz
Music/Sound Design Music Co: Bikini EditorialComposer: Yoni OronExecutive Producer: Gina Pagano
Client Credits: Sony Chief Marketing Officer: Andy HouseVP Corporate Marketing: Susan Jurevics