Client: Sony Computer Entertainment America, Foster City, California
Assignment:
PS3 Br and TV spot for 2011
Contact:
Scott Steinberg: VP, Product Marketing
John Koller: Director, Hardware Marketing
Kim Nguyen: Brand Manager, PS3
Ami Sheth: Associate Brand Manager
Deutsch Cr eative Cr edits and Titles:
Mark Hunter: Partner, Chief Creative Officer
EVP, Group Creative Director, Copywriter: Jason Elm
Shannon McGlothin: EVP, Group Creative Director, Art Director
Mike Bryce: EVP, Group Creative Director, Art Director
Sam Bergen: VP, Associate Creative Director, Copywriter
Associate Creative Director, Copywriter: Josh Fell
Ryan Dickey: Sr. Art Director
Marisa Wasser: Sr. Producer/Music Supervisor
Victoria Guenier: SVP/Director of Broadcast Production
Vic Palumbo: EVP/Director of Integrated Production
Production Company /Based in City/State: Imper ial Woodpecker /Los Angeles/CA
Director: Simon McQuoid
Director of Photography: Jan Velicky
Executive Producer: Doug Halbert
Line Producer: Anita Wetterstedt (US), Jitka Fridrichova (CZ)
1st A.D.: Patrick Cadell
Editor ial Company/based in City/State and list editor ial cr edits:
Cut + Run, Los Angeles/CA
Editors: Steve Gandolfi
Assistant Editors: Isaac Chen
Managing Director, EP: Michelle Burke
Senior Producer: Christie Price
Post Facility/city/state: (MUST INCLUDE online editor and colorist, and any other post
talent)
The Mill, Los Angeles, CA
Colorist: Adam Scott
Visual effects Company/City/State: (list all involved, including compositor s, ar tists, et al)
The Mill, Los Angeles, CA
3D Supervisor: John Leonti
2D Supervisor: Phil Crowe
Compositor: Pete Hodsman, Yam Sundar
Matte Painter: Andy Wheater
Executive Producer: Stephen Venning
Producer: Adam Reeb
CG Artist: Jamie O’hara, Jacob Bergman, Josh Hatton, Alex Moaveni, Nobuartu
Sasagawa, Matthew Vogan, Kyle Moore, Andre De Souza, David Hackett, Martin
Rivera, Sam Kao
Music/Composer /based in City/State: Stimmung, Santa Monica, CA
Composer: Robert Miller
Producer: Kristina Iwankiw
Sound Designer Company/city/state:
740 Sound Design & Mix, Los Angeles, CA
Sound designer: Andrew Tracey, Eddie Kim, Rommel Molina
Executive Producer: Scott Ganary
Audio Post Company/City/State: (include engineer , mixer , et al)
Lime, Santa Monica, CA
Mixer: Mark Meyuhas
Wher e Shot (If stage, name/city/state: If location, state location)
Pilsen, CZ
Additional Deutsch Cr edits:
Account Management Credits:
John McGonigle: EVP, Group Account Director
Matt Small: VP, Account Director
Leigh McCarthy: Account Supervisor
Amanda Schuster: Account Executive
Legal/Bcast People:
Christina Rust, Business Affairs Manager
Gus Mejia, Traffic Manager
The TV Commercial titled Michael was done by The Mill advertising agency for product: Sony Playstation (brand: Sony Playstation) in United States. It was released in the Oct 2011.