SONY: Sony HD & Bond ‘Quantum of Solace’

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Released:	October 2008
Advertiser:	SONY
Agency:	FALLON LONDON
Country:	United Kingdom
Category:	Home electronics & audio-visual
Tags:	tv-spot Creativity

Credits:

Fallon has launched a new spot for Sony, which promotes the Sony HD brand's association with the new bond film Quantum of Solace.
The 70-second stars Bond's latest incarnation, Daniel Craig, standing amidst a series of dramatic explosions.

Project name: Sony HD & Bond ‘Quantum of Solace'
The Brief: Sony Electronics' range of high definition products shows you new levels of detail.
Client: Susan Jurevics, Vice President of Corporate Marketing, Sony Corporation of America
Art Director: Graham Storey
Creative: Richard Flintham
Copywriter: Phil Cockrell
Planners: Heidi Hackemer & Matt Springate
Media Agency: OMD
Media Planner: Rupert Holroyd
Production Company: Home Corp
Director: Baillie Walsh
Producer: Josh Barwick
Editor: Struan Clay @ Final Cut
Post-production: MPC
Audio post-production: Parv Singh @ Wave
Exposure: Global