Sony Vaio: "CAN A LAPTOP LAUNCH A ROCKET?" TV Commercial by 180 Los Angeles

In collaboration with Sony, 180 LA have recently completed the Sony Rocket Launch . The project, designed as an interactive medium through which teenagers were able to realize their own ideas, has reached its final stage of completion, the outcome being actual rocket launched by the team in Nevada last week. The Sony Rocket Launch project video follows the team over 7 months, as they struggle to complete this challenge using a Sony VAIO laptop.

Client: SONY Electronics USA
Campaign: VAIO, The Rocket Project
Digital/Films: Apollo Video Trailer, The Countdown Begins, The Countdown Continues, Ultimate Product Launch, Houston We Have a Problem, We Have Liftoff
Agency: 180 Los Angeles
Executive Creative Dir: William Gelner
Creative Director: Ari Weiss, Gavin Lester, Amir Farhang
Art Directors: Ryan Pocket Fluet, Jungshih Wang
Copywriter: Ben Barney
Designer: Kevin Will Chen
Head of Production/Managing Partner: Peter Cline
Senior Producer: David Emery
Digital Producer: Christopher Neff
Planner: Brit Browning
Account Director: Kelli Stam
Account Manager: Lauren Keeton