Southwest Airlines: "Business woman" TV Commercial by GSD&M Idea City

The challenge with the Southwest campaign is also the most rewarding aspect: Taking real people, employees and consumers, and getting them to express who they are and communicate a really positive message,” says Editor Jay Nelsoon. “Sam Cadman did an amazing job coaxing the performances from people to demonstrate the frustration of travelling with the legacy airlines. I really believe in the Southwest airlines philosophy. It was rewarding to be a part of another Southwest campaign that tells a real people/real employee story in a fresh and entertaining way.”

AGENCY: GSD&M Idea City
Will Chau: Creative Director/Art Director
David Parson: Creative Director/Writer
David Crawford: SVP/Managing GCD
Susan Clark: Lazarus Producer

PRODUCTION COMPANY: Station Film
Sam Cadman: Director
Stephen Orent: Managing Partner
Tom Rossano: Partner/Executive Producer
Michael Di Girolamo: Partner/Executive Producer
Caroline Gibney: Partner/Executive Producer
Angela Jones Solomon: Producer

Editorial Company: Cut + Run
Jay Nelson: Editor
Chris Girard: Senior Producer
Michelle Burke: Managing Director