Sprace.cz: Ferdinand The Bull

	View online or Subscribe now
Released:	August 2008
Brand name:	Sprace.cz
Agency:	McCANN ERICKSON PRAGUE
Country:	Czech Republic
Category:	Commercial public services
Awards:	Golden Hammer 2008 TV Silver
Tags:	Award show winner Creative review Impressive search engine ads

Credits:

Award: Silver
Entrant: McCann Erickson Prague
Country: Czech Republic
Entry title: Ferdinand The Bull
Category: TV ADS
Subcategory: A-5 Services (telecommunications, financial, trade, insurance, retail)
Product/Service: Seznam.cz
Brand name: Sprace.cz job search engine
Advertiser: McCann Erickson Prague
Creative director: Lars Killi
Art Director: Radouane Hadj Moussa
Photographer: Petr Hojda - director
Production company: Procoma
Creative idea: A bulls head works as a metaphor for a person in a hopelesss, dead end job. The bull Goes to work in the morning in a bleak and sad environment. The bull's job is to hang on the wall in a meat restaurant.A depiction of a very boring and predictable life. But there is hope! Now you can change your life and find your self a better job on Sprace.cz - the biggest job search engine in Czech Republic.