Stella Artois: 8 Kilometre

	View online or Subscribe now
Released:	June 2009
Advertiser:	STELLA ARTOIS
Agency:	Mother London
Country:	United Kingdom
Category:	Alcoholic drinks
Awards:	Cannes Lions 2009 Film Gold
Tags:	Cannes Lions 2009

Credits:

Type of Entry: Other Film Content
Category: Internet Film
Title: 8 KILOMETRE
Advertiser/Client: INBEV
Product/Service: STELLA ARTOIS 4%
Entrant Company: MOTHER London, UNITED KINGDOM
Advertising Agency: MOTHER London, UNITED KINGDOM
Creative Credits
Creative Director: Robert Saville/Mark Waites/Gustavo Sousa/Augusto Sola
Copywriter: Augusto Sola/Gustavo Sousa/John Cherry/Rodrigo Saavedra/Lars Holthe/Johan Baettig
Agency Producer: Richard Firminger
Account Supervisor: Carole Smila
Production Company: LANDIA Buenos Aires, ARGENTINA
2nd Production Company: TRANSPARENT London, UNITED KINGDOM
Director: Agustin Alberdi
Producer: Eilon Kennet, Transparent/Juan Taylor, Landia/Diego Robino, Oriental Films
Editor: Tomas Elizondo, Buenos Aires)/Rich Orrick, Work London
Sound Design/Arrangement: Factory, London/Schmooze, Paris
Music: Artist/Title: Steve Sidwell: Track1/Roman Martino/Fernando Martino: Track 2&3/Lyricist Track1: Jan Mooney
Art Director: Augusto Sola/Gustavo Sousa/John Cherry/Rodrigo Saavedra/Lars Holthe/Johan Baettig
Post Production: MPC
Other Credits: Recording Engineers: Anthony Moore, London/Jean Philippe Borgeot/Gregoire Galain, Paris
Details
Brief Explanation:
It’s well known that Hollywood gets ‘inspired’ by foreign films once in a while and produces a bigger budget remake. To most people ‘8 Mile’ is without doubt a Hollywood creation. However, what if the original inspiration was drawn from classic Nouvelle Vague cinema? Could it be true that Eminem’s bio-pic was ‘inspired’ by the plot of a 1960's French film about a young beat poet, Lapin (Rabbit) battling nerves and fellow poets in a bohemian café of Monte Carlo. In its latest viral campaign, Stella Artois 4% reveals the truth to the modern public. Not only was the 1961 classic ‘8 kilometre’ shamelessly remade as ‘8 mile’, but ‘Die Hard’ and the hit TV series ‘24’ also took ‘inspiration’ from long forgotten 1960's European classics; ‘Dial Hard’ and ‘Vingt-Quatre heures’. When watching these films, one thing becomes clear, the heroes, with their French accents and laidback attitudes are a lot smoother than their modern versions. In the age of the Internet nothing can be hidden, and with the help of Stella Artois 4% every American re-make of a classic European film shall be exposed. After all we did it first, and we did it smoother.