Stella Artois: Dove

Credits:

A television spot, titled “Dove”, created by Psyop and a microsite at http://www.stellaartois.com tell the story of a master craftsman who creates a magical paper cut world. The concept draws parallels to Stella Artois’ own brewing process and unique holiday heritage.

On the site, visitors are encouraged to send their friends a star – an invitation to meet over a chalice of Stella Artois. The only difficult question to answer is, who buys? The site also allows you to play the part of master craftsman yourself, with intricate printable paper ornaments that you can craft together to create your own festive decorations.

“We wanted to explain the ties Stella Artois has to the holiday season, while honoring their cinematic and interactive advertising traditions. We took this project as our opportunity to bring an element of magic and fantasy to the Stella Artois brand.” said Christina Yu, Vice President, Creative Director, Lowe Roche. “After all, what better way to celebrate the season than with a beer created just for it?”

Project: Le Noël

url: stellaartois.com
Spot title: Dove
Client Company: InBev
Brand: Stella Artois
Creative Agency: Lowe Roche, Toronto
Worldwide Creative Director: Matthew Bull
Creative Director: Christina Yu
Art Directors: Christina Yu, Patrick Shing
Copywriters: Rob Sturch, Joseph Bonnici
Producer: Dan Heighes
Digital Production Director: Trisha Quenneville
Flash Developer: Dan Purdy
Business Management: Anna Crabtree, Oliver Clark

Production Company: Stink/Psyop
Director: Psyop
Psyop Creative Directors: Eben Mears, Marco Spier
Executive Producers: Mungo Maclagan (Stink), Boo Wong (Psyop)
Producers: Mungo Maclagan (Stink), Carol Collins (Psyop)
Director of Photography: Darran Tiernan
Designer: Kimberly Delaney
Editors: Cass Vanini, Graham Brennan
Storyboard Artist: Ben Chan
Lead Technical Director: Tony Barbieri
Lead Compositor Molly Schwartz
3D Team: Gooshun Wang, Lee Wolland, Cody Chen, Jeff Lopez, Miguel A. Salek
3D Look and Development: Marco Iozzi
Composite: Cody Chen
Flame: Mark French
Asst Flame: Dan Boujolian
Lead: Roto J Bush
Tracking: Steven Hill

Music composer: Paul Leonard-Morgan
Sound engineer: Ben Gulvin
Sound House: 750mph, London